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Sainsbury's supermarket in Sleaford helps to combat food poverty

By Sleaford Target  |  Posted: September 29, 2012

Fairshare volunteer Maria Olsen meets customers

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SLEAFORD residents are being asked to play their part in helping to tackle food poverty next month.

The town's Sainsbury's store is asking shoppers to take part in a nationwide food-drive run by Sainsbury's and FareShare, the national charity tackling hunger across the UK.

The second annual Million Meal Appeal takes place on October 6 and 7 and will benefit more than 700 charities and projects across the UK.

Last year's appeal was a huge success and saw more than 1.2 million meals delivered to the charities and community projects it supports.

Sleaford residents' contribution was significant, with enough food collected at the towns' store to provide 2,000 meals.

Sainsbury's Sleaford manager Debbie Wrightson said: "We had a fantastic response to the appeal last year and with the generosity of the community of Sleaford we hope to increase the amount of meals donated to this brilliant cause."

Customers are being asked donate an item chosen from the Million Meal Appeal shopping list which consists of long-life products including tinned goods, dried pasta, pasta sauce, rice, tea and instant coffee.

The items are purchased as normal and then placed in the collection box after checkout.

Customers shopping at Sainsbury's online can also choose to make a £1 donation between October 3 and 9.

Sainsbury's community affairs manager Andy White said: "We had such an overwhelming response from our customers to last year's initiative and we're excited to be working with FareShare on the second Million Meal Appeal.

"The total of 1.2 million meals donated in 2011 would be enough to feed a sold-out London Olympic stadium 15 times. We hope from this year's campaign that we can further raise the awareness of food poverty in the UK and support those charities and projects that need our help."

Assisting in the food drive will be local volunteers who are currently being recruited by FareShare and Sleaford residents also have the opportunity to take part in that aspect of the appeal work. Potential volunteers are encouraged to visit www.fareshare.org.uk to register.

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  • InsideStory  |  September 30 2012, 6:29PM

    If only all stores would donate near to out of date produce to charity's rather than throw it in a skip it would help a great deal to those less fortunate than our self's. I'm sure most retailers could donate more to good courses than they do with all the profits they make from the psychological selling methods they use these days for example two for one with less volume than normal priced items ,two for say £1.50 when and individual item is only 75p plus many more when people don't have time to scrutinize every item due to taking far too long . It's very easy for retailers to mislead consumers into buying so called offers when in fact they aare conning the consumers .

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  • Gnome_Chomsky  |  September 29 2012, 10:21AM

    How sad that there are people around who cannot afford to buy pasta sauce. I wonder how much a tin of tomatoes costs in comparison to a jar of Dolmio at Sainsbury's. Perhaps if Sainsbury's realigned their prices to genuinely competitive levels, their customers would be able to make more realistic contributions to charity.

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