RURAL land and business group, the CLA, is urging motorists in Lincolnshire to be vigilant on the roads and watch out for potholes in order to avoid a hefty repair bill.
Freezing conditions in the last few days have heralded the start of this winter's 'pothole season'.
CLA regional spokesman Tim Barnes-Clay said: "Potholes affect every road user – but especially motorists in rural locations where roads tend to be neglected at the best of times.
"Local councils need to take action in alleviating this problem but it's also important for motorists to play their part in reporting potholes to councils.
"Potholes are not simply an irritation they are a considerable road safety concern.
"More cold weather over the next few days will not only create more holes, it will move council staff from repairs to gritting duties, so potholes will appear faster than they get fixed. The only way to avoid damaging your car is to be on the lookout, especially on rural routes."
Every year when temperatures first drop below zero, water freezes in small cracks and holes in the road.
As it freezes, it expands and breaks apart the surface, then melts in the daytime and repeats the process the following night in a cycle that allows craters to get bigger and bigger.